WebNov 26, 2014 · Conceptual model of customer engagement into value creation and customer loyalty Relations between model constructs. A direct link between two main constructs of … WebSep 1, 2024 · Benefits of websites and social media for Internet-based relationship marketing. As Egan (2011 Egan, J. (2011).Relationship marketing: Exploring relational strategies in marketing (4th ed.). Harlow, England: Pearson Education Limited. [Google Scholar]) notes, the speed of change in technology makes a discussion of Internet-based …
Journal of Relationship Marketing: Vol 22, No 1 (Current issue)
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Relationship Marketing - John Egan - 9780273737780 - Pearson
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